I can’t believe another design season is quickly coming to an end. We’re shooting our Fall 2010 collection this week and yet it feels as though we just started our design concept boards days ago.
What I find most satisfying is pulling the look together at the photo shoot. I love how our initial design concepts of the collections come to fruition in our room shots. The process can sometimes feel like giving birth—one forgets about the agonizing pain after we see a beautiful baby! At photo shoot, I forget about some of the frustrations–design prototypes being approved and the photo sample coming in a few shades lighter, prototypes arriving later than promised and furniture made the wrong way. But when it all comes together at the shoot, it’s fabulous and the fun begins—playing with rugs, pillows, throws, colorful chairs and beautiful flowers. What could be more exciting!
I’m so lucky to shoot with a such great team—Joe Lamere our photographer and his assistant Nancy Belluscio, Paul Newman our stylist and Frank Higham, owner of a landscape business in season, but filling in as our trusted prop supervisor and furniture relocation specialist…and all at Company C. We have a lot of fun despite the amount of ironing, dusting, vacuuming and moving, and not to mention the occasional rust blop from the iron on a delicate silk pillow that shows up right in front of the lens!
All in all, we took a lot of great shots of our Fall 2010 collection from the 150 year old Historic Holt-Chase house. 
We lost daylight early since we’re close to the shortest day of the year, but what we did get was nice perspectives–great built-ins and architectural details as backdrops for our living, dining and bed rooms.
Can’t wait to share these with you soon. In the meantime, Happy Holidays!
Chris Chapin
Design & Creative Director
