colorful conversations

Posts Tagged ‘goodweave’

• 01.28.11 

  GoodWeave’s One in a Million Campaign

  A member since 2005, Company C is proud to be part of GoodWeave USA. We support GoodWeave as it unveils One in a Million, the nonprofit’s new campaign to bring attention to its market-based solution to end child labor in the handmade rug industry. The campaign, whose flagship ad (seen below) appears in the February 2011 issue of dwell, made its official debut at the Atlanta International Area Rug Market January 13-16.

  

  The campaign draws its inspiration from the estimated one million children exploited in the carpet-making industry when GoodWeave began its work in 1994, and the one million or more knots that go into each handcrafted rug. GoodWeave has helped reduce the incidence of child labor in South Asia’s handmade rug industry by an estimated 75 percent.

  To learn more about GoodWeave, please visit: www.goodweave.org

  

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• 04.22.10 

  Naturally Beautiful on Earth Day and Every Day

  Today we celebrated Earth Day–a day to inspire awareness and appreciation of the Earth’s environment. At Company C, we also take the time to care on days other than April 22. Our Natural Grounds rugs are naturally beautiful in more ways than one: We use untreated 100 percent natural wool when constructing these rugs, greatly reducing the amount of dye used to make them. The less dye used, the fewer natural resources are consumed. The natural colors of wool range from shades of ivory and ecru, to medium browns and grays, to almost black. When we use natural yarn, it instantly adds warmth to the design because it’s less flat; there’s an inherent variation in the shades that adds depth.

  Our Natural Grounds collection includes four rugs–Sachi, Wentworth Floral, Yukata, and Yuri. The overscaled chrysanthemum designs in the Sachi rug are fresh and modern. “Sachi” is a Japanese name meaning “Happiness,” and this rug will surely make you smile. Wentworth Floral boasts an arresting floral pattern in all natural shades of gray. The Yukata rug was inspired by the brightly colored kimonos worn in Japan. By layering vibrant red, teal, wasabi and gold colors on the black bean ground of this rug, this rug is a true statement piece. The Yuri’s Ikat patterns in brilliant colors make for a dramatic contrast against the dark charcoal (and natural) ground.

  And don’t forget our Natural Grounds rugs are GoodWeave certified, assuring you that your handmade rug was created without the use of child labor. Join us this month to celebrate these naturally beautiful rugs. Enjoy 25 percent savings on our Natural Grounds rugs. Make a statement in your home–be naturally beautiful today and every day.

  

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• 04.07.10 

  A thought-provoking photography exhibit…

  Company C recently sponsored GoodWeave’s Faces of Freedom exhibit in each of our three retail stores – Concord, NH, Portland, ME and Hingham, MA. The collection of photographs, taken by acclaimed documentary photographer U. Roberto Romano in South Asia, depicts both the horrors of child labor and the hopeful faces of children the GoodWeave program has saved from the looms. The exhibit offers a deep look into the heart of this transformation. We’ve received such positive feedback that we really just don’t want the exhibit to end so we’ve decided to launch an online version of the exhibit.

  Company C has been a member of GoodWeave since October 2005. Our goal has been to educate consumers about the powerful impact their purchases can have and to help build awareness about child labor in the handmade rug industry.

  As you journey through the exhibition, you’ll learn about the ancient craft of rug weaving juxtaposed with the grim reality of weavers, too young to be at the looms, laboring in poor conditions where childhoods remain incomplete. However, the bright faces and futures of rescued children will bring joy to your heart! For many of these children, GoodWeave schools and centers provided their first opportunity to be in a classroom or playground.

  We encourage you to share your thoughts on the exhibit with others. We look forward to hearing your feedback.

  

  
  

  

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• 03.18.10 

  Inspiration behind the Mandarin Rugs…

  “We were working on a design collection inspired by Asian patterns, thought it would be great to do our own bold, colorful version of a traditional Oriental floral design.

  Our design team was inspired by a porcelain vase that I picked up on a trip to Hong Kong. I was on a product development trip for fashion, but would sneak out any chance I got to shop for Chinese Arts and Crafts.

  This vase is a typical Chinese floral, but we love the bright, happy color combination and the way the reds, pinks and yellows in the flowers pop off the jade green vines and navy border. We designed our own floral pattern with chrysanthemums and butterflies, loved it on a wasabi ground color, then tried it on pewter, and loved it just as much!”

  Valerie Surprenant, Brand Design Manager                           

  

  

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• 09.24.09 

  RugMark Launches New GoodWeave Label!

  

  GoodWeave Label

  Congratulations to Rugmark on the launching its new GoodWeave label! We’ve been with Rugmark for four years this October and are excited to partner with them to promote the GoodWeave brand.

  For of those of you who are not familiar with RugMark, it offers a third party certification program to ensure consumers that independent inspectors have visited the loom or factory where their rug was made to ensure no child had a hand in the rugs making and a percentage of the rug sale is used to educate children in weaving communities in India.

  Here’s a video Walter took on one of his last trips to India:
  

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