Company C will donate twenty percent of the retail price of each rug sold to support breast cancer awareness, research and education. In addition, all contest participants will receive one of the new accent rugs, and the namesakes will have their stories featured in Company C’s Spring 2011 catalog.

“The Sisters Rug,” is named after Allison Moir-Smith of Manchester by the Sea, Massachusestts and her sisters. In Allison’s family of five sisters, four battled breast cancer in the last five years, and the fifth participated in a study to help understand how women’s genes and their environments influence risk of breast cancer. All five sisters are living and well today.

“Karen’s Warrior Rug” honors Karen List of West Palm Beach, Florida, who first learned of her cancer when she was a young mother of two boys. Karen helped to raise awareness of the disease by becoming a breast health advocate and educator, and was later honored by Susan G. Komen for the Cure as their “Warrior in Pink.” Recently named Chair for the 2011 Race for the Cure, Karen continues to fight “not just for me, but for my fellow warriors.”

“Our entire organization felt very strongly about supporting this cause and what better way to show our support than through the use of color and design,” said Walter Chapin, co-founder and president. “This contest was part of our larger Passion for Pink initiative, which we started in 2008 and continue to stand behind with the hopes we can inspire colorful living for our customers and all those affected by breast cancer.”

“Karen’s Warrior Rug” and “The Sisters Rug,” will be available for sale to end consumers in September 2010 at more than 800 specialty retailers nationwide; at company-owned retail stores in Hingham, MA, Portland, ME and Concord, NH; and online at www.companyc.com. Both limited edition rugs are hand-hooked 2-feet by 3-feet accent rugs made of 100 percent wool.

Thank you to all of those who participated in our Passion for Pink rug-naming contest!

We had customers coming in because of our “color with a cause” theme, and they were drawn into our space because of the interactive board and color pink. Reading all of the quotes on the interactive board was extremely inspirational. Customers paid tribute to loved ones, signed their names, posted quotes, etc.

We worked with Becky Burke, chair of the Komen VT-NH Race for the Cure.  We were very excited to call her with the results. Seventy-five percent of the donation will be dedicated to local community breast cancer education, treatment and screening programs. So the donation will make a real impact in both New Hampshire and Vermont.. The remaining twenty-five percent will go to the national Susan G. Komen for the Cure Grants Program to fund breast cancer research. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1.800.IMAWARE.

To see more photos from the event, please visit our facebook page at www.facebook.com/colorfulliving.

Dedicated to a world without breast caner – Susan G. Komen for the Cure®.