Our first-time Passion for Pink event was very successful! We would like to thank all of you who participated; as a result of your support Company C will be making a donation of nearly $40,000 to benefit Susan G. Komen for the Cure®. For two-days, Company C donated 15% of sales from our website; three retail stores in Hingham, MA, Portland, ME and Concord, NH; national base of wholesale customers; and our tradeshow in High Point, NC to benefit national and local breast cancer awareness, research and education.
We had customers coming in because of our “color with a cause” theme, and they were drawn into our space because of the interactive board and color pink. Reading all of the quotes on the interactive board was extremely inspirational. Customers paid tribute to loved ones, signed their names, posted quotes, etc.
We worked with Becky Burke, chair of the Komen VT-NH Race for the Cure. We were very excited to call her with the results. Seventy-five percent of the donation will be dedicated to local community breast cancer education, treatment and screening programs. So the donation will make a real impact in both New Hampshire and Vermont.. The remaining twenty-five percent will go to the national Susan G. Komen for the Cure Grants Program to fund breast cancer research. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1.800.IMAWARE.
To see more photos from the event, please visit our facebook page at www.facebook.com/colorfulliving.
Dedicated to a world without breast caner – Susan G. Komen for the Cure®.
