Designs for Colorful Living. At company C, these are the words that define as a company, and guide everything that we design. Each December, we eagerly await the announcement of the color of the year from the authorities at Pantone…..the world-recognized standard for color consistency in design, and the international proclaimers of annual color trend. From rug and textile design to the clothing you will be seeing at your favorite retailer, Pantone’s color decree shapes the coming seasons. This year was especially exciting as Pantone announced two influencers: Rose Quartz and Serenity. This is the first time that a pair of colors has been named. For 2016 and beyond, pale pink and soft blue will subtly influence everything in the market from shirts to mixers, and of course, home décor.
The people at Pantone live color as much as we do……they debate shades of blue to ensure that anyone can differentiate between navy, indigo, and cobalt hues. But how does Pantone predict the color(s) that will influence design? Here are the high notes:
- International fashion runways set the pace. From Paris to Milan and New York, Pantone will study color trends during fashion weeks, and how those hues are translating onto the street and into real life.
- Art collections that are travelling with heavy publicity influence the color selection process, as do trends in the auto industry. Pantone looks for color messaging across varied and diverse touch points to find color commonality, and from there establish direction and inspiration.
- Color(s) of the year are selected to reflect the collective mood of the times, and as a result these are the colors expected to resonate with customers.
As rose quartz and serenity begin to enter into your product selection process, remember that throughout the season their hues and color values will be adjusted by designers to meet interpreted consumer response. And if you hate soft pink and pale blue? You only have to wait eleven more months to learn what Pantone will fancy for 2017!
Check out some of our new spring products that features these hues…