What was the inspiration behind our Chelsea rug?

The namesake of New York’s famed flower market, our new Chelsea rug is a welcome breath of spring-time inspiration as snow continues to blanket much of the country.  This botanical beauty was a blast to design, and the process anything but traditional.  The first step was to collect the floral specimens and greens from which to build a diverse and vivid color story.

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We then “placed” these spiked blooms and leaves on our canvas, and moved them over and over again until we struck the right balance of height, color and texture.  This created the inspiration to be shared with our rug craftsmen. We combined various yarn textures with several tufting techniques, creating visual delight.

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The final version of the Chelsea rug features a strong statement  of navy and burgundy, two of this season’s most on-trend colors.  And like the sidewalks of New York’s flower district, a textural and tweedy background of un-dyed wool pops the saturated colors of flowers bringing spring indoors a little early this year.

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