Our tag line at Company C is “designs for Colorful Living.” We’re often asked how did we come up with this statement?
Just before starting Company C, Walter and I listened to a cassette tape —Live Your Dreams by Les Brown. We both love design, love business and love to travel… so how could we live our dreams—and create a business out of them?
I can remember listening to the tape as if it were yesterday. Our son Alex was 6 months old (he’ll be 17 next month!) and we were traveling in our white Isuzu Trooper on our way to our family cottage in western Massachusetts with our golden retriever, Major, happily catching air out the window. We listened intently to the tape and were very inspired…that trip set in motion our dream to create our business—Company C!
Walter and I both love adventure. Traveling. Living in the great outdoors. Skiing in the Rockies. Kayaking on Frenchman’s Bay in Maine. Cooking fabulously colorful meals (Walter). 
Mixing paints by the ocean (me—and trying to make a painting out of them!). 
And we share these adventures with our two teenage sons, friends and family. So living colorfully needed to be an important part of our business.
We love color and it’s our signature at Company C. Our design team experiments with many color combinations every day. We add adventure to the combinations, always keeping them fresh.
Colorful Living has a double entendre for us! So…Dream…with your mind soaring to the sky, imagine what you can create.
What’s Colorful Living mean to you?
Chris & Walter Chapin
When they open the door to one of our retail stores—whether Concord, Portland or Hingham—or at one of our wholesale showrooms, they stop for a minute, look around, take a breath and say “wow!” As Co-founder and Design & Creative Director, this is my favorite thing to witness, over and over again. It means we’ve been successful at creating an exciting shopping experience—causing a desire to explore more!
Sometimes, after a customer has walked through the store, they’ll ask, “so much color, how can I get this in my home?” and “Where do I begin, my house is all beige?” and “I have mostly brown, red and gold, how do I incorporate color?” I love hearing this—we’ve ignited a fire in their imaginations.
look on your floor and in your own light—day and night. Pick out the one that you’re ready to build your room around. You cannot go wrong if you love the colors. Freshen up with colorful trend accents such as pillows, throws and decorative accessories that are easier to freshen up after a few seasons. 
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